2012-04-06
5 Reasons You Need Digital Coupons

Recently there has been an increasing awareness of coupon saving opportunities driven by news coverage, television shows (such as Extreme Couponing), and local promotion of online coupons. According to the coupons.com 2011 research (200,000 households surveyed), digital coupon users shop more frequently and spend more than the average shopper. And overall consumer demand for coupons has been increasing throughout the slow economic recovery. So if you want to reach big retail spenders, you should consider digital couponing as part of your marketing strategy. Here are 5 reasons you need to use digital coupons.

1. Digital couponing potential
Even though the total quantity of digital coupon represents less than 1% of all coupons distributed nationally, Nielsen data indicates that digital coupon usage will grow from 88.2 million in 2011 to 92.5 million this year, and 96.8 million in 2013. Take advantage of this growing trend and make it easy for customers to find your coupons online.

2. Digital coupon users shop more frequently and more often
Digital coupon users make 22% more shopping trips and 48% more stock-up trips than average shoppers. And, they spend 23% more per shopping trip and spend 49% more overall per year than the average shopper. By issuing your coupons online, you’re not only gaining more volume, you’re also gaining new customers. According to a Knowledge Networks report, digital coupon users are 35% more likely to be prior non-buyers than traditional coupon users. And digital coupons drive more unsolicited purchases than traditional coupons.

3. Digital coupons get quick results
62% of coupons.com visitors planned to visit a grocery store within 2 days of printing coupons or saving them to a loyalty card. And 43% actually planned to shop within the next 24 hours. Because of the recession, more shoppers are using lists instead of impulse buying. By reaching out to this growing segment of customers, you can fend off the competition and pick up consumers before they even enter the store. The additional benefit is that research has shown that even if a consumer forgets or loses a coupon, they are still more likely to purchase the product because it’s on their shopping list.

4. Couponers are a major demographic
A whopping 80.6% of consumers use coupons regularly. And more than 55.7 million American consumers use online coupons, which is 25% of the entire U.S. population. Digital coupon users are an attractive demographic – they have higher household incomes and are better educated than users of newspaper coupons and the general overall population. They also have more income – with an average household income of $96,900 (20% higher than average household income of newspaper coupon users). 27% of the general population is college educated and 30% of newspaper coupon clippers are college educated, compared with 38% for digital coupon users.

5. Digital Couponing is simple to utilize
Increased retailer support of coupon promotions with co-marketing and clarified redemption policies have helped increase consumer awareness and responsiveness to manufacturer’s coupons. The higher your redemption rates for coupons, the greater your ROI. You can maximize your coupon redemption overall by utilizing email blasts with coupons, websites giving customers access to your coupons, demo direct distribution, inclusion in kits for retail employees, and unique placement such as door hangers at colleges. These are all services that the Cosmetic Promotions provides. Call us for details on how you can use our turnkey services to execute your coupon marketing strategy. Click on the following links for examples of websites we’ve created: fragrance sweepstakes, drugstore gift card