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  In-store demonstrations are probably the best single tool that brand managers can use to accelerate consumer take-away of their products, through one-to-one sampling or couponing at the point of purchase. Demonstrations can be targeted to designated stores, chains, and geographic areas. They are particularly effective in launching new products needing to secure a permanent home in retail. Product sampling goes beyond same day sales with strong impact on future purchases. 81% of people who bought the product after sampling plan to buy it again in the future. Sales can increase by up to 400% from in store demos! However demonstrations can be a large investment and should be carefully planned. Here are 5 tips to create a successful product demonstration program. Read the article   "I wanted to write and let you know we received and distributed the samples to our female students. The students are very thankful and appreciative of such gifts. We have a thank you card that we would like to mail and would like an address to mail it to you." "Kristin Bocox is excellent to work with and so helpful." "The make-up artist you hired was was simply great - she really seemed to enjoy her interaction with the attendees and she was very knowledgeable." "Joann, Just wanted to let you know that Elisa's presentation yesterday on c.Booth's and Kiss was very fun and informative, as she always is." |
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