5 Tips for Successful Advertising Copy "Copy" is a term for the words used in advertising. Recently, writing copy was named as one of the top 10 emerging professions for the new century. Today's competitive environment puts a lot more pressure on ads to be successful. It's no longer enough to just explain the features of your product. When your product has competition, the customers want to know why they should choose YOUR company. Writing advertising copy requires grabbing a customer's attention that has less time and less inclination to read than ever before. Here are 5 tips to create successful advertising copy. Read the article
Current Trends in Marketing CosPro combs the web for current trends in marketing and retailing and gathers the best news articles together and shares them here with our clients. Be sure to check out the WWD article on us as well! Read more
"Nice work gang!!! Keep up the great work and strong results. I am thrilled that the Max Factor demo's delivered outstanding business results." - Brad Farnworth, P&G
"I wanted to write and let you know we received and distributed the samples to our female students. The students are very thankful and appreciative of such gifts. We have a thank you card that we would like to mail and would like an address to mail it to you." - Joy Osorio, Clark Atlanta University
"I just wanted to congratulate you on your 20 years! You have a great team, which really sets your organization a part from the rest. Tracie is a gem to work with at Rite Aid. " - Melisa Friedl, Physicians Formula Cosmetics
"Joann, Just wanted to let you know that Elisa's presentation yesterday on c.Booth's and Kiss was very fun and informative, as she always is." - Sheila Summerville, Walgreens