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CosPro Feature in article in Women's Wear Daily
Critical Mass: Enticing Shoppers to Mass, One Sample at a Time NEW YORK - In today's economy, the best way to grow business is to court shoppers from other retailers or, in the case of manufacturers, from other brands. It has been proven that one of the best ways to lure those consumers is to tempt them with samples and demonstrations, which have been tricky for mass merchants who often don't have the staffing needed for such efforts. More 
Johnson's gets natural 2010-08-30 - Drug Store News SKILLMAN, N.J. (Aug. 30) Baby skin care brand Johnson's has announced the introduction of Johnson's Natural, a line of products for baby's skin and hair that has at least 98% plant- and fruit-derived natural ingredients.
Johnson's Natural features the iconic No More Tears formula and the manufacturer's Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents....More Hard Candy beauty promotions to hit Walmart this fall 2010-08-26 - Drug Store News NEW YORK (Aug. 26) Hard Candy, which is sold exclusively at Walmart, will be offering its Kal-eye-descope and Meteor-eyes baked shadows -- which are highly pigmented wet/dry shadows that instantly make eyes pop --with a mini eye shadow primer at no additional cost between September and November. Hard Candy eye shadow primer, although not sold as an individual product, has achieved cult status among Hard Candy aficionados. Previously, this product only was available attached to the In The Shadows collection. The Kal-eye-descope and Meteor-eyes baked shadows and the newly attached mini eye shadow primer will be priced at $6....More
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  "Copy" is a term for the words used in advertising. Recently, writing copy was named as one of the top 10 emerging professions for the new century. Today's competitive environment puts a lot more pressure on ads to be successful. It's no longer enough to just explain the features of your product. When your product has competition, the customers want to know why they should choose YOUR company. Writing advertising copy requires grabbing a customer's attention that has less time and less inclination to read than ever before. Here are 5 tips to create successful advertising copy. Read the article   CosPro combs the web for current trends in marketing and retailing and gathers the best news articles together and shares them here with our clients. Be sure to check out the WWD article on us as well! Read more  "The recent in WWD was really terrific. You certainly do provide an excellent service. I also know you respond so very well for your clients. We are certainly very appreciative of your service for many years. You always deliver on your promises.
" "What an outstanding job your ladies did closing sales... proof this is a promotion that pays off in many ways." "Early returns for the Jewel Osco Max Factor demos are outstanding!!! The demo is creating a lot excitement among your customers and the best news is that we have blown the closure rate right out the window, at an extraordinary 414 percent, which means the makeup artist has sold 112 products in 4 days averaging 28 sales per day during a 4 hour day." "Joann, Just wanted to let you know that Elisa's presentation yesterday on c.Booth's and Kiss was very fun and informative, as she always is." |
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