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  "Copy" is a term for the words used in advertising. Recently, writing copy was named as one of the top 10 emerging professions for the new century. Today's competitive environment puts a lot more pressure on ads to be successful. It's no longer enough to just explain the features of your product. When your product has competition, the customers want to know why they should choose YOUR company. Writing advertising copy requires grabbing a customer's attention that has less time and less inclination to read than ever before. Here are 5 tips to create successful advertising copy. Read the article   CosPro combs the web for current trends in marketing and retailing and gathers the best news articles together and shares them here with our clients. Be sure to check out the WWD article on us as well! Read more  "Thanks for the perfect execution!" "I just wanted to take a minute to say THANK YOU for your hard working putting together the SaturDate sample kits for our upcoming event. We just received a box from you - the bags are great - very professional and fun! I'm sure the stores will enjoy these." "In the 9 store makeover test we conducted for Black Radiance, we saw a 34% increase vs the week prior to the event and the TOTAL BR sales lift for all 3 weeks vs LY was 26%. It would appear the demos have had a positive impact on sales." "I wanted to write and let you know we received and distributed the samples to our female students. The students are very thankful and appreciative of such gifts. We have a thank you card that we would like to mail and would like an address to mail it to you." |
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