5 Tips for Successful Advertising Copy "Copy" is a term for the words used in advertising. Recently, writing copy was named as one of the top 10 emerging professions for the new century. Today's competitive environment puts a lot more pressure on ads to be successful. It's no longer enough to just explain the features of your product. When your product has competition, the customers want to know why they should choose YOUR company. Writing advertising copy requires grabbing a customer's attention that has less time and less inclination to read than ever before. Here are 5 tips to create successful advertising copy. Read the article
Current Trends in Marketing CosPro combs the web for current trends in marketing and retailing and gathers the best news articles together and shares them here with our clients. Be sure to check out the WWD article on us as well! Read more
"BRAVO!!! Nice work!" - Lauren R. Kavanagh, Supervalu Cosmetics
"Congratulations on hitting an outstanding milestone of 20 years in the business.
I wish you all the best!
" - Brad Farnworth, Procter & Gamble
"Hi Kristin, I have been meaning to contact you & tell you about the makeovers at Meijer... it was wonderful. The makeup artists were fabulous - everyone really liked them. It was obvious they knew what they were doing. The women enjoyed the freshen up." - Kathy Scott, Neutrogena
"I looked back at some of the weeks following your giveaways and it
looks like we went from an average of about 450 hits on the website a
day to approximately 1100 a day which held up for about a week
following the promotions. Many people registered on our site and were
looking for information on their nearest store that carried the
product." - Jesse Lawrence, Jesse's Girl Cosmetics