At a recent Rite Aid Grand Opening Event featuring multiple cosmetic brands, CosPro Agency Beauty Experts racked up the sales! They performed 30 mini-makeovers and nail polish changes and sold 40 pieces of product—that’s a 138% closure rate! Beauty Experts introduced shoppers to Jesse’s Girl Nail Polish and L’Oréal Cosmetics, and gave each a personalized demonstration. Women of all ages were excited to receive the complimentary manicures and makeovers, and they loved being able to try the products before purchasing.
The event was great for brand awareness, as many customers had not tried the featured products prior to the demonstration. The 4-hour event was a success, with Beauty Experts selling product during almost every demo performed. They were also able to train eight store associates on the L’Oréal and Jesse’s Girl brands to help increase future sales.
Categorized in: Demonstration Events
This post was written by Andrea Houk